When a lot of people think of advertising, they imagine intrusive pop up ads and silly commercials for products. Non-profit and public service campaigning isn’t usually the first thing to come to mind. But plenty of non-profits and health organizations use advertising to raise awareness for important causes that rely on others’ support and contributions.
Today I wanted to do a small shout out to raise awareness for one of these important public causes: Children’s Grief Awareness Day. It is is designed to help us all become more aware of the needs of grieving children — and of the benefits they obtain through the support of others. Children's Grief Awareness Day is an opportunity to make sure that grieving children receive the support they need.
Today I am showing my support by wearing blue! This is a topic that I find very important because of how much I care for the children in my life. Grief is hard enough for anyone, let alone a child. So this day of awareness is deserving of a little more publicity, and I am doing my part by wearing blue and telling all of YOU about the importance of today. You can read more about Children’s Grief Awareness Day here.
I saw the title of this article and was a little unsure of it (obviously!) but reading on, it makes some good points about the benefits of social media marketing. The author discusses how millennials just don’t respond to traditional marketing anymore, and success lies within social strategies. Finding influencers, writing creative content, and having a solid social media strategy is key to attracting the younger adult audiences. That’s no easy task! Marketing to millennials has become such a struggle that even many large firms are finding themselves full of questions. Those who don’t have a millennial on their team can’t possibly get into the brain of one. Good thing I have a few employees in their 20s! They have so much insight that you won’t just find online. They know what other millennials want to see and what will interest them, what works and what doesn’t. They are a unique generation for sure!
Sure, building a drag and drop site seems simple and cheap. But a web development company can do so much for your business. Having a professionally build website includes many features you may not even know you need, let alone how to do yourself. Here are 10 solid reasons for hiring a web company:
1. You’ll have a web design that fits with your branding strategies.
2. You’ll have a working mobile site for your users.
3. You’ll have higher resolution images.
4. You’ll have a reliable site with a team to back you up if something crashes.
5. Your design will be customized to your exact needs.
6. Your website will run faster using professionally installed plugins.
7. Your web company will optimize your site for search engines, making your rankings higher.
8. You’ll save yourself a lot of time!
9. You’ll be able to implement e-commerce options.
10. The overall value of a great site is a solid investment that brings in customers and profits.
Final Words on Hiring a Web Design Company from Company 50’s Gail Bradsford:
“I recommend you look at web design the same way you might look at other tasks best done by a professional. Doing your taxes. Installing a garage door. Paving your driveway. All of these things could technically be done by anyone, but most folks hire a professional, and for good reason: professionals have the proper tools, training, and experience to do the job correctly, on time, and at a fair price. Nobody is saying you can’t do your own taxes. But using an accountant, just like using a professional web design company, is an investment: you are spending money upfront to make/save money in the long run.”
A website is more than just a nice design. Operation and searchability are just a few aspects that professionals can perfect and enhance, driving more customers to your site. A professional website is a valuable part of owning a business and it should be considered an investment rather than an expense.
We cannot stress enough the importance of using LinkedIn as a small business owner. Many people think it is just used for job searching… NOT TRUE! Not at all. LinkedIn connects professionals with each other, with decision makers, with influencers, and with leaders. Using its full potential will provide you with industry news, expert advice, career training, and LEADS! 80% of social media B2B leads come from LinkedIn! It is also the #1 channel to distribute original content articles and it drives more traffic to blogs and websites. So if you haven’t been active on LinkedIn, now is the time to start!
I’ve provided a great infographic guide to LinkedIn below. It contains EVERYTHING necessary for taking advantage of LinkedIn for your business. But take baby steps! If you’re a newbie, start with these basics:
And see the FULL SCOOP on advertising, relationship building, and finding successful leads in this awesome LinkedIn guide. LinkedIn is one of the first things we recommend to clients that need a business boost. It isn’t just for job seekers anymore!
I was thinking of some notable advertising campaigns I’ve seen and I remembered the Air BNB “Belong Anywhere” campaign. The campaign featured adorable animals in other habitats that would feel like home to them… get it? “Home away from home” is an important concept for a travel company to embody! A hotel doesn’t quite feel like home, but a quirky spare bedroom on a ranch in Montana might feel more comfortable. Lately the brand has focused more on displaying photos of some of their more popular destinations, which is effective but in a more expected way. There’s nothing special about that. These graphics are adorable and evoke a feeling an Instagram photo just can’t match – you’ll feel at home in an unfamiliar place. Perfect! Figure out what your target market is looking for and find an interesting way to tell them about it: that’s what makes a campaign successful! (Cute animals can never hurt either!)
Well, not quite “famous” but we have been featured as one of St. Louis’ top marketing firms by St. Louis Small Business! Out of over 200 firms nominated, only 26 were chosen and we were on that list! Today we are extra proud of the work we have done and we thank our clients for being so wonderful. This came perfectly timed with our 5-year anniversary. Sounds like we need to throw a big party! Congrats to us! Looks like we’re in the big leagues now.
The perfect and most common form of merging advertising and design would be: book covers. They have to be eye catching and attractive in order to draw in readers, yet vague enough to not interfere with the reader's imaginative experience. The saying goes "don't judge a book by its cover" but hey, we all do. That's how advertising works in the book industry. When you browse your local Barnes and Noble, if you even visit book stores any more, you'll almost ALWAYS find yourself picking up a few things here and there that look interesting. A book designer's job is to design the cover in a way that inspires you to pick up that book without much rational thought or knowledge of it. The typical formula would include an eye-catching color, an interesting font, and some kind of graphic. A pretty famous book cover, for example Stieg Larsson's "The Girl With the Dragon Tattoo," is iconic and one of the most recognizable of our time. The book is a bright yellow with an eerie sans-serif font and features a subtle (yet relevant) background image. It strays from the typical "dark shadows" design concept you'd see on any other thriller/murder mystery novel. And its modernness is what makes it famous. The design was fresh and never seen before. The cover's designer, Peter Mendelsund, is doing quite well for himself as a book cover designer. So well, in fact, that he has written a book about his successful designs. He has not only achieved success with his design abilities, but by pairing stellar artwork with an incredible narrative, Stieg Larsson's Millennium series has catapulted his career into new territory. The design and the story are still seen on shelves worldwide, and the cover is indisputably iconic. This article explains a bit about Mendelsund's thinking regarding the reader's imaginative process when relating the words to the cover's aurora. The cover impacts how the reader imagines the scenes and characters as they read. This is an aspect of advertising and design that is unique to the book industry, and it is a special design skill to possess.
I’m sure most of you have never heard of the 80/20 rule. Soooo what is it? According to marketing researchers, 80% of a company’s business comes from 20% of its customers. This says a lot about building trust with your buyers! Don’t burn bridges with your consumers… if they are happy with you and your service, many of them will come back over and over. We are creatures of habit! Once people have a company or service that they have used before and are satisfied with, they won’t seek out your competition. Do you tend to go to the same Target location or a specific Taco Bell because they are friendlier? Probably! These days, marketing is about building relationships and creating a pleasant experience for consumers. Quality is important too, but in a world of infinite competition, your best differentiator is your service and trust! Make your consumers feel special and you’ll be seeing them again.
Not all advertising mediums are exciting or expensive. The classifieds have been around since newspapers started and they are still a great advertising staple. BUT this ad section does not really allow for much creativity. The font and font size is set and the only color option is black. So how can you stand out in the classifieds?
This ad is incredibly unique and well placed. Technically they purchased page space and not classified space, but we need to appreciate the cleverness of this advertiser. They turned a 2-D space into a 3-D kitchen ad. Very clever and very visually appealing! This ad has been posted to so many social media sites like Reddit, Facebook, and Instagram. The ad created quite a buzz for this Spanish company. That’s effective advertising!
Our latest website project is UP and running! The website for Wiseheart Kaiser Law Firm is our take on something that looks a little different than other law firm sites. This concept is bright, colorful, and inviting. Estate Planning isn’t the most upbeat of topics, but Barbara Wiseheart and Robin Kaiser make the process easy and comfortable. We wanted to show that quality not only in the site design, but also in their logo and business cards. With this full branding package, Wiseheart Kaiser definitely stands apart from other estate planning attorneys.
Check out the site here.
This WordPress site was custom-developed by web developer, Patrick Hinchcliff along with creative direction and content writing by Kelly Jackson. The website has a modern and luxurious feel that works well with the messaging and branding aspects of our work. We are very excited to debut this work!
Wiseheart Kaiser Law Firm
10805 Sunset Office Drive
St. Louis, MO 63127